Councilmember Rex Richardson’s Creative Corridor Challenge Begins With Project at Golden State Humane Society

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9th District Councilmember Rex Richardson

9th District Councilmember Rex Richardson

North Long Beach residents will soon see a mural and landscaping improvements at the Golden State Humane Society. The beautification effort is the first project of Long Beach 9th District Councilmember Rex Richardson’s “Creative Corridor Challenge,” a civic engagement initiative to unite artists, residents, and stakeholders to identify and collaborate on projects that will beautify North Long Beach’s corridors.

Partnering with the Arts Council for Long Beach, Squeeze Arts Collective, Uptown Property and Community Association, and the City of Long Beach Office of Sustainability, Richardson dedicated $50,000 to support community driven projects that include tree planting, mural installations, vacant building and/or lot activation, and public art and utility box beautification.

“North Long Beach is making great progress towards our renaissance, and the Creative Corridor Challenge has united our residents, local artists, and business owners to make our corridors vibrant and inviting,” stated Richardson. “I’m looking forward to seeing North Long Beach blossom with beautiful art and sustainable landscapes in the months to come.”

Residents were asked in October to “Accept the Challenge” and nominate corridors that needed improvement and would benefit from beautification. Artists were then asked to submit mural and utility box ideas to the challenge.

Seven artists have been selected to place artwork at distinct locations around North Long Beach. Long Beach artist, Guillermo Avalos, is spearheading the first project at the Golden State Humane Society.

Other selected artists involved with the Creative Corridor Challenge Squeeze Art Collective founders Katie Phillips and Tracy Negrete, muralist Marcel “SEL” Blanco, muralist Maria “Mer” Young, painter Jose Loza, and Dog Knit Sweater duo Daisy Rosas and Danny Miller.

Seven murals are planned for the initial challenge with potential for more. In addition, the challenge has set a goal to plant 100 trees in the North Long Beach area. Work on these art and beautification projects is scheduled begin installation between now and June.

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