A Trio of Holiday Events Create a “Party on Pine”

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In collaboration with a number of local organizations, “Party on Pine” will combine for a trio of parties on Saturday Dec 7, that move festivities from Drake Park to North Pine to South Pine throughout the day (and night) across downtown Long Beach with real snow, music, food and drink, and lots of fun.

Vice Mayor Robert Garcia, who represents stakeholders in these downtown neighborhoods shares, “I am extremely proud of our Willmore & Historic Old Pine Avenue communities for collaborating during this Holiday season and engaging our Downtown neighborhoods with a night of activities and fun. It is such a pleasure to support such active and vibrant residents and businesses with our first Snow Day at Drake Park and music festivities along North Pine. Let’s continue this tradition.”

The party kicks off right in the heart of the Historic Willmore neighborhood, at Drake Park at 951 Maine Avenue for the Third Annual Winter in Willmore, a FREE family-focused holiday spectacular. There, party-goers can enjoy food from The Tornado Potato Truck and El Burger Luchador, holiday kid’s crafts, plenty of local artists and vendors, pictures with Santa, a giant jumper and obstacle course, and 40 tons of real SNOW!

Party organizers are asking attendees to bring a can of food to donate to Food Finders, a multiregional food bank and food rescue program headquartered in Signal Hill for an opportunity to win a bike! Entertainment on The Winter in Willmore Stage includes local favorites, Move, Latin jazz from Majic Bullet Theory, Mariachi Arriba and Ballet Folklorica.

Winter in Willmore organizer, Jim Danno says, “The thought about bringing all the downtown neighborhoods together was to share time and enjoy all the diversity that downtown has to offer.” When asked why he got involved he shared a favorite quote, “A man said to the universe, Sir, I exist.” To which Jim Danno replied, “You must do more than exist, you must contribute. This gives all of us an opportunity to contribute.”

When Winter in Willmore winds down at 5 p.m., festivities move to North Pine for Naughty (or nice) in the North Pole (Pine) for a SKA music show with local bands and a full bar. The North Pine stage features So Cal SKA legends Codename Rocky (who will release a new album in 2014), Zombie Walk faves, The Maxies, Saw Red, A Sublime Tribute, and Hooray for Our Side. Tickets for this ALL AGES show are only $5.

This North Pine neighborhood, identified as HOPA (Historic Old Pine Avenue), runs from 3rd to 8th Streets, has been rocking for the last year with music, art, and dance plus food and beer events taking place between 5th and 8th Streets in a variety of locations like The Bungalow Building, MADhaus, A Lot, Kress Market, and Anderson Hardware. This holiday event will take place at the A Lot, 641 Pine Avenue.

These events have been generating attention to the existing art galleries and established retail enhanced by the newly completed Millworks development which recently brought 450 tech jobs to the neighborhood through Molina Healthcare.

“Millworks could not be more excited about our new neighborhood,“ says Michelle Molina, Millworks Managing Partner, “There is an energy in North Pine that has not been felt in years, and that energy comes from the fantastic neighbors, our awesome partners CALB, Willmore City Heritage and DLBA, support from our tenant, Molina Healthcare, and the coordination and creativity of the Party on Pine Team. These parties are gonna rock!”

Mike Wylie, CALB President adds, “This is a long established arts community and are willing participants in each of the Party on Pine events. We believe there will be a place for artists in this neighborhood for a long time to come and we are proud to have a seat at the table.” Parking is available in various pay lots around the event, including The City Place shopping center and the lot near 6th and Pacific, or attendees can avoid parking all together and bike, walk or use public transit.

Be sure to wear your ugly Christmas sweater to the A Lot because at 9 p.m., the event moves south down Pine Avenue and kicks off the Pine Avenue Ugly Sweater Pub Crawl. Participating establishments include: L’Opera, George’s Greek Café, Alegria, Shannon’s on Pine, Agave and Gaucho Grill. As of this time, George’s and L’Opera have announced they will offer happy hour menu and prices beginning at 9 p.m.

Willmore City Heritage is a 501(c) 3 non-profit corporation, founded in 1976, to improve, preserve, and promote Long Beach’s first designated historic district. The association is committed to the protection, preservation and improvement of the physical environment and quality of life in the Willmore City Drake Park neighborhood.

CALB exists to support working artists in all artistic disciplines and connect them with the public in Long Beach, California through innovative collaborations, dialogues, promotions, and education in a cutting-edge art environment. Many of the CALB events take place in the many galleries and storefronts of the Bungalow Bldg., 727-743 Pine. Find out more about us, and access our calendar, on our website www.calbarts.org.

Millworks is a community development group serving the North Pine area of downtown Long Beach. Also known as 6th & Pine Development, its current project is developing 2.5 acres of build-to-suit office space for Molina Healthcare. Phase I, a historic renovation of the Press Telegram newspaper building (completed in June of 2013) brought over 450 tech jobs to the neighborhood, Phase II, expected to be completed in summer of 2014, will bring another 800 and an expected annual economic benefit of over $200M.

The Downtown Long Beach Associates (DLBA) is a non-profit organization operating on behalf of the tenants and commercial and residential property owners of the Business Improvement District. It is dedicated to the management, marketing, security, maintenance, advocacy, economic and community development of the assessment districts in cooperation with the City of Long Beach and the private sector.

This event, and all of the Party on Pine events, are co-sponsored by Cultural Alliance of Long Beach (CALB) and Millworks. Millworks participates in Party on Pine, and other events such as the Lost 80’s and The Long Beach Folk Revival Festival as a co-sponsor with CALB, promoting the local art and music scene, encouraging economic development and neighborhood-building. Details on future events will be announced online. Follow them on Facebook www.facebook.com/MillworksLB.

For more information on Party on Pine, please visit: www.partyonpinelb.com

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