Live Music, DJs & Vintage Wheels Show at Alex’s Bar will Benefit Japan

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Alex's BarEvent promoter, deejay and Salon Pop co-owner Frankie Alvaro didn’t want to just donate money to help relief efforts in Japan in the wake of the devastating earthquake and tsunami, so he decided to take manners into his own hands and organize a benefit with a few of his friends, musical colleagues and vintage wheels enthusiasts. The event is slated for Sunday, April 10th from 3pm-2am and features a vintage scooter, motorcycle, van, and car show in the front parking lot of Alex’s Bar [2913 E. Anaheim St., Long Beach, CA 90804; 562-434-8292]. Bands slated to take the stage include Dante Vs. Zombies, The Black Apples, TRMRS, Grand Elegance, Gabriel Hart and the Fourth Wall, Red Roses, Dano’s Juke Joint Freak Show, Death Hymn Number 9, New Fidelity, The Crystelles, and Gestapo Khazi. Plus, DJs including DJ Frankie the Face, Geaux Geaux, Reuben Kaiban, Will’mer, Johnny Sleeper, Glory Boy Kev, and Marv Mack. The event will be emceed by Don Pie.

“This is the biggest event I’ve ever booked,” Alvaro confessed, “and I’ve been booking shows and deejaying for 8 years! The idea came to me from pretty much straight desperation. I wanted to help these people, but I didn’t want to just donate $10 dollars by texting a random number, and then not even being certain when, or how much of that money would actually reach these poor people. So, that’s when I had the idea for the show and it came together pretty much overnight. Everyone wanting to participate, knowing the bigger picture, and for being a really big event it came together flawlessly. There will even be a raffle in the middle of the event, with donations from many of the shops on 4th Street as well as local tattoo shops, guitar shops, clothing and skateboard companies. 100% of the proceeds will be taken back to Japan by Immoni on 4th owners Eiko and her son Yuske, and I asked them to give the money to a charity that will put the money to use immediately…. or even to give the all of the money if they see a family walking down the street that had lost everything. We all need to do our part for Japan, and this is a great way for people to donate money, while having a great time!”

Companies who have generously donated items to the raffle include: Salon Pop, Moxi Skates, Alex’s Bar, Torch Tattoo, Vicky Coleman Tattoos, Pocket Pistols Skate Company, Lil’ Devils Boutique, Songbird Gifts, Sneaky Tiki Boutique, Hawleywoods Barbershop, Sourpuss Clothing, Rusty Guitar,, The Smiths/ Morrissey Convention, and more!

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