BeachGreens delivers locally-grown produce from farm to door
2010-03-10 · By Editor
EverythingLongBeach recently spoke with Aliye Aydin (center), owner of beachgreens, via email. They talked about inspirations, challenges and what’s it’s like having a sustainable food business in Long Beach.
How long has beachgreens been in business?:
Since October 2007–so 2.5 years.
We deliver seasonal boxes of all locally grown sustainably grown produce direct from farms in southern and central California to customers in Long Beach, Lakewood, Seal Beach, Los Alamitos, Rossmoor, and portions of Huntington Beach.
Our customers sign up online to receive weekly, every other week, or monthly deliveries of fresh produce. Customers can choose between 3 box sizes, as well as their fruit to vegetable ratio, and fruits or vegetables they DON’T wish to receive. All deliveries come with recipes.
Why did you start beachgreens?
I started the business because I had been working as a cook in restaurants for a few years outside of Long Beach. When I moved back (I grew up here), I was having a hard time finding the locally grown, sustainably grown quality produce that I knew existed. I found the farmers I wanted to work with, and I started delivering to 5 of my friends, and now, 2.5 years later, 120 friends and neighbors!
What makes beachgreens stand out?
Locally owned and operated, and a true passion for promoting healthy lifestyle and eating. Connection within the community—really caring about Long Beach, not just a profit. EVERYTHING we deliver is locally grown, and some of it is even grown in Long Beach!
What is the biggest success beachgreens has had?
Growth in 2009 during an economic downturn.
What is your favorite part of running a local produce delivery business?
Relationships with the farmers—going to the market.
What are the biggest challenges you face?
Resources and affordability for services as a small business with a limited budget. Getting the word out! So much to do, so little time!
What unique talents do you bring to beachgreens?
Background in food and cooking. I’ve combined the experience of working on farms, within organic farm certification, and studying nutrition at university to help beachgreens customers towards their goals of eating healthier—more fruits and vegetables!
How is beachgreens involved with the community?
Tabling at community events. Buying from local farms/gardens. Healthy lifestyle coalitions with other entrepreneurs (www.vitalityentrepreneurs.com) living in Long Beach. Would like to develop more of a relationship with schools, and work on fundraising with them through selling vegetable/fruit boxes.
Do you have any future plans for beachgreens?
What is the best advice that you received and who did it come from?
“Jump and the net will appear.”
A mentor in the industry shared this with me as I was contemplating starting beachgreens in the summer of 2007.