City of Neighborhoods Website Features Hyperlocal News

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long-beach-neighborhoodsTo support the local economy, the City of Long Beach Economic Development & Cultural Affairs organization has joined forces with a recently formed Long Beach business group, the Council of Business Associations (COBA), to launch a new promotional website,

City of offers an introduction to the City’s business districts, mapping, web links, featured businesses, and local events. Events are syndicated from, an online events calendar that is also syndicated to local news and business websites. Smolarcorp, a Long Beach-based creative marketing and web design firm, donated the design and construction of the website.

The City of Long Beach is using this technology to help it be the most business-friendly city in Southern California. By promoting local businesses, the City is encouraging consumers to spend their money in Long Beach, which generates tax revenue to pay for important City services.

According to Blair Cohn, COBA’s chairman,” This really is public/private partnership working in concert to benefit the entire community. With the tough economic times we are facing, it’s important to think and act beyond the normal retail strategies.”

COBA includes Long Beach’s Business Improvement Districts (BIDs) and Business Associations from Downtown, Belmont Shore, Bixby Knolls, Cambodia Town, Broadway, East Anaheim and also includes the tourism BID as managed by the Long Beach Area Convention & Visitors Bureau. COBA meets monthly to share news and develop cross-promotional relationships. Meetings are open to the public.

In addition to being available from the various BID websites, the link will also be accessible from the City’s Shop Local, Shop Long Beach ( and cultural arts websites. The partnership among the City, COBA and Smolarcorp is a result of joint efforts to create a seamless means of identifying and locating entertainment and shopping venues in Long Beach neighborhoods for residents and visitors.

According to Steve Goodling, President and CEO of the Long Beach Area Convention & Visitors Bureau, whose website ( also will link to, “We want to ensure that visitors and residents alike can have easy access to all the events, restaurants and hotels that Long Beach has to offer. With so many interesting and entertaining public events being held in our city, there is always something to see and do in Long Beach”

“Smolarcorp is proud to help support local businesses and neighborhoods at this critical time,” said Ryan Smolar, founder. “Our philanthropic mission is to drive business to local corridors and build pride for neighborhoods. We’re excited to see this public-private partnership promote local business when it’s needed most.”

For more information, contact Blair Cohn at or 562.595.0081.

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