CSULB Journalism Day explores how social media is revolutionizing news

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cal state long beach journalism dayHow did you first share information about the Mexicali earthquake? How did you learn of the passage of the health care bill? If you’re like millions of people it might have been through Twitter or Facebook.

Increasingly, people are not just sharing baby pictures and travel shots through social media, they’re getting their news there.  How will that phenomenon affect news and public relations?  Will your “friends” determine what news you read and share?  How will that affect the flow of information?

The explosion of social media is the topic of Cal State Long Beach’s Journalism Day 2010 – “What Friends Are For: How Social Media Are Revolutionizing News and Public Relations.”  Free and open to the public, the event will be held Wednesday, May 5, from 9 a.m. to 2:30 p.m. in the Ballroom of the campus’ University Student Union.

Kevin Sablan, a Long Beach native and leader of the Orange County Register’s Web Task Force will lead a discussion on how journalists can no longer be mere news gatherers; they must be collaborators and information curators—just like the curator of a museum collection.  He will also talk about how social media can act as a force to shed light on economically disadvantaged communities, like the one he grew up in West Long Beach.

Panelists for the 10:30 a.m. discussion, including Sablan, John Canalis of Los Angeles Times Community Newspapers, Chris Barr, editorial director of Yahoo!, and Daily 49er student editor Joanne Tucker, will discuss the implications of social media on news and public relations.

In the afternoon, members of two breakout panels will discuss the practical applications of social media for news and public relations.  The breakout sessions begin at 1 p.m.

News media panelists will include web operations manager David Piechowski of ABC 7; Nancy Luna, who writes the popular “Fast Food Maven” blog for the Orange County Register, Downtown News blogger Eric Richardson; and Chris Jennewein, president of the San Diego News Network, SW Riverside News Network and the Orange County News Network.

Public relations panelists include Ted Nguyen, of the Orange County Transportation Authority, Jennifer Baker-Asiddao of GolinHarris, Julie Wright of Wright-On Communications and freelance new media strategist Megan Enloe.


One Response to “CSULB Journalism Day explores how social media is revolutionizing news”
  1. I really understand what Sablan is talking about. I have a BA in English from CSULB and a minor in journalism. Currently I am the national tea examiner for Examiner.com.

    I try very hard to cover what is happening with the tea business across the country, but the tea companies make it very hard because instead of sending me press releases a week or so before their product debut or their special events, they send an E-mail newsletter to everyone the day of or the day before the event plus they post it to the social media to get the word out. They do not buy advertising, either, which makes it hard for publications to stay in business.

    This leaves me with less tea news to write and puts me in a position of writing feature articles about tea and tea companies, tea reviews, and creating archives of general information about tea. I do not mind doing that, but I would like to be able to tell my readers the tea news before the last minute.

    Margaret Studer
    Tea Examiner