DLBA Unveils New and Improved Website

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dlbaThe Downtown Long Beach Associates (DLBA) has introduced a newly revamped website that expands and enhances the organization’s ability to promote Downtown businesses, it was announced today by President and Chief Executive Officer Kraig Kojian. The improved version of www.downtownlongbeach.org also provides a more user-friendly design with greatly improved functionality.

“With the launch of our new website, the DLBA is bringing a powerful tool to residents, visitors and businesses,” said Kojian. “We’re eager to share this with Downtown consumers and certain that it will promote businesses, events and other Downtown happenings.”

The new website offers real-time access to the DLBA’s online databases, improving information accuracy and uniformity. When a change occurs in the dynamic Downtown area such as a business opening or an event announcement, the details are verified and the corresponding information is updated instantaneously on the DLBA’s website and smartphone application. This allows residents and visitors to receive up-to-date information in a quick and concise format whether they’re at home or on-the-go.

The DLBA’s website and award-winning app, which is available for free to iPhone and Android users, offers a wealth of information including a regularly updated blog and a comprehensive guide to Downtown which lists restaurants, hotels, entertainment amenities, upcoming events and other businesses in a format that allows the user to display information according to their individual filter settings. Users can find directions, parking and public transit options. They can also mark their parking spot on their mobile device and take advantage of interactive route maps.

The redesign project was implemented by Geoffiti, a Downtown Long Beach firm, which develops and produces interactive programs aimed at linking data to real world places.

“This redesign implements an integrated data management, operations and marketing platform that improves data quality and provides powerful additional district management tools,” said Geoffiti proprietor, Ali Kohani. “At the same time, it extends the DLBA’s usefulness through enhanced website functionality.”

For more information about the Downtown Long Beach website or smartphone app, please visit www.downtownlongbeach.org or call (562) 436-4259.

About DLBA: The Downtown Long Beach Associates is a non-profit organization operating on behalf of the property owners and tenants of the Business Improvement District. It is dedicated to the management, marketing, security, maintenance, advocacy, and economic and community development of the assessment districts in cooperation with the City of Long Beach and the private sector. For additional information, please see www.downtownlongbeach.org.

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