Downtown Needs a Serious Shopping Mall

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Downtown Long Beach

photo by Paul Haeder

I was disheartened to read that Nordstrom Rack will be leaving the promenade area, but not surprised. Until Long Beach recognizes the immense need to provide quality shopping with a competitive mall that serves the needs of the majority of residents, no individual stores are going to sustain themselves in this environment. I have missed Z Gallerie since it closed some years ago and suspect the same factors existed for them.

High-end condos are everywhere and yet residents must leave Long Beach to shop. Long Beach is a major metropolis, not a bedroom community, and the downtown area is in serious need of a quality shopping mall that will keep residents in the area to shop as well as provide revenue to the city. Wal-Mart does not fill the bill.

I appreciate the opportunity to provide input.

Mary Ann Andahl,
Long Beach resident


3 Responses to “Downtown Needs a Serious Shopping Mall”
  1. midemac says:

    This is awful news. Not to mention that walmart is GARBAGE

  2. The existing retail stores in Long Beach serve the majority people who actually live here. There have been many higher-end retail stores in Long Beach, but they have gone out of business because the majority of the population cannot afford to shop there. Kitchen Outfitter comes to mind. as an example.
    This is not just a Long Beach issue. It is everywhere. High-end retail is going out of business because fewer and fewer people can afford to shop there.
    I am not talking about people living in abject poverty. I am talking about people with real jobs. Nationwide, income has not kept up with expenses. This is a very bad thing in any economy whether local or national.
    But if you are looking for high-end retail in Long Beach, it still exists in Belmont Shore and Naples. There is a children’s store where the clothing costs more per item than most parents’ entire clothing budget.
    But high-end retail only accounts for a very small percentage of the economy. Economy runs from the bottom up. Cities make more money for everyday items such as diapers, bug spray, and other common household items. Big ticket items bring in big sales tax revenue one item at a time, but the small items add up to bigger numbers in the long run.

    If you want high-end retail in Long Beach, then you need to create jobs in Long Beach that pay well enough to support those jobs. People who have lived here for two decades now have to commute outside the city to earn a living wage. All the jobs being created are in retail, which does not even pay enough money to pay rent.
    Oh, and those high-end condos? The owners have had a very hard time filling them. They were intended for people to purchase, but so few people could afford them that a large percentage, I do not know exactly how many, are now being rented instead of purchased.
    Get realistic here. High-end retail cannot survive where people are barely earning enough money to pay rent. Paying the workers enough to support the economy comes first. The rest comes after.

  3. Sherida W. says:

    This is so true. We as Long Beach residents have to continue to travel to places such as Lakewood, Cerritos, Del Amo and in my case, Fox Hills Mall to have a true shopping experience. Not everyone can find what they need and/or fit what is sold at Nordstrom Rack and the $9.99 stores. I remember back in the day when Long Beach did Have a mall. They need to provide more stores that are affordable and serve the people of this community. Old Navy, Bath and Bodyworks, Avenue, Forever 21, Barns and Nobel, Children’s Place could all be potential business for the DTLB area. If you really want to boost the area, how about a Chuck E Cheese which would probably bring a different element but would also probably thrive. What we don’t need is another brewery.