Downtown survey seeks feedback from all Long Beach residents online

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long beach survey downtown feedbackCommunity members throughout Long Beach are invited to participate in the Downtown Long Beach Associates (DLBA) Annual Survey in an effort to assist the organization as it updates its strategic plan and assesses progress on key issues over the past year.

The survey, available online at through April 23, seeks feedback on the Downtown community.  The information gathered will assist the organization as it updates its strategic plan, DLBA 2010: A Focus for Leadership and Development, which was implemented in July 2008.  Preceding the launch of the online survey, the DLBA hosted a series of focus groups aimed at helping to measure the organization’s progress over the past year and to assess perceptions and needs within the community, which in turn shaped some of the survey questions.

“This survey is extremely helpful for us in evaluating the effectiveness of the programs and services provided to the Downtown community,” said DLBA President and Chief Executive Officer, Kraig Kojian.  “The feedback from businesses and residents so far has been overwhelmingly positive, especially as it relates to the measurable results we have been able to achieve in focusing on high-priority issues as identified by the community in our strategic plan.”

Since the adoption of the DLBA’s strategic plan in 2008 <> , the DLBA has concentrated on the key objectives of economic development, public safety, residential engagement, and Downtown planning in coordination with the City of Long Beach and the City’s Redevelopment Agency.  As a result of the global economic climate change immediately following the plan’s adoption, the DLBA has also strengthened its commitment to produce events throughout Downtown to help drive consumers to businesses and improve the quality of life for all who use Long Beach’s central business district.

DLBA’s first step in updating its strategic plan was to conduct a series of focus groups held in March in conjunction with DLBA’s four Task Forces: Capital Improvements, Economic Development, Marketing and Special Events, and Public Safety—as well as representatives from the Downtown Residential Council.

The next step is to ask for the public’s participation in the Annual Survey, welcoming thoughts and comments from all who live, work, or visit Downtown Long Beach with a goal of collecting as many responses as possible.

As an incentive for completing the survey, the DLBA will award one randomly selected, registered respondent with a $250 Downtown Gift Card!

For more information about the DLBA, please visit <>  or call (562) 436-4259.

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