ETA Advertising Honored with Website Design Award at the Builders International Association SoCal Awards.
2011-09-28 · By Editor
Downtown Long Beach’s full-service advertising agency and one of Southern California’s fastest growing agencies, ETA Advertising, took home an award from the Builders International Association (BIA) SoCal Awards on September 24 for their innovative and captivating website design work for builder client Lyon Community’s gallery421 property, the high-end apartment community in Downtown Long Beach.
ETA was recognized with Best Website for a Builder or Community at the prestigious event among every major player in the housing industry, from homebuilders to advertising agencies.
“The entire ETA team works tirelessly each day to produce inspiring work that exceeds the creative challenges and business goals set forth by our clients – not work necessarily destined to receive industry acclaim,” said ETA Founder and CEO Cindy Allen. “But winning such a fantastic honor from BIA is a prestigious byproduct of our hard work, attention to detail and vision – validating our consummate effort to deliver on all client expectations.”
Known for their imaginative creative work and roll-up-your-sleeves hard working style, ETA was a finalist for two other awards at the event, one for Best Neighborhood Branding and the other for Best Internet Marketing Campaign for gallery421, in addition to their Best Website win.
ETA’s cutting-edge concept and design infused unique style and personality to the new apartment community’s website, which was distinguished by the Southern California chapter of BIA for its quality of design, ease of obtaining information and organization of message. The SoCal Awards celebrates the best in new-home marketing and merchandising. Finalists in nearly 30 categories were announced in August.
The ETA team strategically forged an executed a targeted campaign in conjunction with the award-winning website, built to connect with potential gallery421 renters in a revolutionary way. Their creative strategy had to account for Long Beach’s saturated rental market and ongoing economic downturn. The result was a 50 percent lease rate at gallery421 within the first five months after opening, and the property continues to experience robust traffic from prospective renters.
To check out the gallery421 website, go to www.lyongallery421.com. To see more from ETA Advertising, visit their website at www.ETAadvertising.com.
ETA is a full-service advertising and marketing agency, offering a wide variety of services to meet the needs of clients regionally and nationwide. As one of the fastest-growing advertising firms in Southern California, the company continues to build extensive credentials in a variety of industries, including real estate, entertainment, government, health and beauty and retail. ETA has distinguished itself as an agency capable of taking on complex, multi-million-dollar projects while delivering measurable results and maintaining the kind of day-to-day senior-level client relationships and accountabilities more common to a boutique operation.