Fire Strikes Local Juice Bar at Willow Street and Long Beach Boulevard

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Just before 11:00 a.m. Saturday morning, units from the Long Beach Fire Department were called to 261 E. Willow Street to respond to reports of a structure fire at a strip mall located at the intersection of Willow Street and Long Beach Boulevard.

When firefighters arrived they found the windows of “Juice It Up” stained black with smoke and hot to the touch. The juice bar was closed at the time of the fire and forcible entry was required by fire crews.

Firefighters mounted an aggressive interior attack on the rapidly spreading fire, which appeared to be located to the rear of the business. At least one hole was cut in the roof in attempt to release the build up of super-heated smoke and aid interior fire crews in locating the seat of the blaze. The fire was confined to a utility room to the rear of the juice bar and was brought under control within a matter of minutes.

Adjacent businesses received minor smoke damage.

The cause of this fire is currently under investigation. A total of 31 firefighters responded to this incident, which occurred in the 6th council district.

Photo gallery courtesy of the Long Beach Fire Department.

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