Goodwill Launches Donate Movement to Help Consumers Reduce Waste
2010-07-02 · By Editor
Goodwill Industries International has launched a new innovative public awareness movement to emphasize the positive impact that donating clothing and other household goods can have on communities and the planet. Through the “Donate Movement,” Goodwill is challenging people to rid their closets and homes of unwanted items and put them to good use by donating them. Goodwill is launching the “Donate Movement” with partner and leading consumer brand, Levi Strauss & Co. and spokesperson Lorie Marrero, who is the creator of and author of The Clutter Diet: The Skinny on Organizing Your Home and Taking Control of Your Life.
“When you donate the items you no longer need to Goodwill, you are helping someone find a job, strengthening your community and preserving the planet,” said Janet McCarthy-Wilson, president and CEO of Goodwill, Serving the People of Southern Los Angeles County. “Your donations also help the environment by allowing other people to repurpose the items so they can be diverted from landfills.”
Last year, 67 million donors gave items to Goodwill. These donors helped Goodwill agencies provide critical services to nearly 2 million people. Goodwill provides job training programs, employment placement services and other community-based services to people with disabilities, those who lack education or job experience and others facing challenges to finding employment. Goodwill’s mission is fulfilled through the collection and sale of donated goods, which fund these critical programs.
Goodwill is also unveiling a new “D” donation icon with the goal that it will become a universally recognized symbol stamped on donatable items. Businesses have partnered with Goodwill to show their support of the “Donate Movement” and impact positive social change and environmental sustainability in communities everywhere. As an environmental pioneer for more than 105 years, Goodwill hopes that this movement will encourage people to reduce, reuse and repurpose items they no longer need.
“The Donate Movement starts with all of us,” said McCarthy-Wilson. “Donations are the lifeblood of Goodwill’s mission and, at a time when Goodwill’s services are in great demand, it is crucial that we grow our mission by increasing donations.”
Join Goodwill in donating responsibly. Learn more about how donations help Goodwill’s mission online.