JetBlue turns 10! Airline celebrates with a new look

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jetblue new designThe New York-based value airline JetBlue Airways (NASDAQ:JBLU) today celebrates its 10th anniversary with a special Airbus A320 aircraft, featuring a unique 10-themed livery to signify the carrier’s entry into its second decade.

“We created a customer service company that happens to fly airplanes,” said Dave Barger, JetBlue’s CEO. “Since 2000, we have succeeded in building a new airline category that focuses on friendly service, free snacks and drinks, comfortable leather seating with ample legroom and complimentary satellite radio and live TV on personal seatback screens. We look forward to our next 10 years and thank all of our loyal customers and crewmembers for an incredible decade.”

JetBlue’s livery, the paint scheme applied to the plane’s fuselage, wings and tail fin, was designed by Crewmember TJ McCormick, Manager Brand Design. Images of the new design can be seen on JetBlue’s blog.

In addition to revealing the new 10-themed livery this morning, JetBlue also announced its Crewmember Tailfin Design Contest winner. In October of 2009, JetBlue crewmembers were invited to submit proposed designs for another new tailfin. The winning design was chosen from among the top five finalists by public voting between December 8, 2009 and January 31, 2010.

After more than 30,000 votes, the winning design for an A320 aircraft was selected. This will mark the first time a JetBlue plane has been adorned by a crewmember design and voted on by the public. Building Blocks, by Troy Bokosky from the Long Beach Focus City, was clearly a fan favorite with more than 30% of the votes.

JetBlue inaugurated service between New York’s John F. Kennedy International Airport (JFK) and Fort Lauderdale, Florida, with two daily nonstop flights on February 11, 2000. The airline set service in and out of Long Beach airport in 2001. Now, JetBlue serves 60 destinations in 20 states, Puerto Rico and 11 countries in the Caribbean and Latin America.

For information or reservations call 1-800-JET-BLUE (1-800-538-2583) or visit

jetblue anniversary

Invite to the 2001 launch of JetBlue in Long Beach.

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