Kidz Head 2 Toe, Keeping Your Child in Style at a Reasonable Price

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EverythingLongBeach recently spoke with Christina Lincicum, Managing Partner of Kidz Head 2 Toe, via email. They talked about inspirations, challenges and what’s it’s like having a business in Lakewood Village, Los Altos, East Long Beach.

How long have you been in business?

1 month

Describe your business:

Kidz Head 2 Toe is a Children’s Resale Boutique. We carry gently used Children’s clothing from newborn to size 8. We also carry baby products, transports, toys, books, shoes and accessories. We buy, sell and trade. Because we carry gently used items our prices are very reasonable to fit any budget.

Why did you start Kidz Head 2 Toe?

I have three children ages 18 months, 8 and 9 1/2. I can appreciate from personal experience how expensive it is to buy clothing and shoes for children because they grow so quickly. Why not purchase gently used items that are in like new condition for 50 to 70% below regular retail. When I was looking for used baby gear 2 years ago I couldn’t find any resale stores in the Long Beach area so I started my own.

What makes Kidz Head 2 Toe stand out?

Our prices are very reasonable; we have a large selection of brand name clothing that is in like new condition. We are also a resource for parents and grandparents who have gently used items that they don’t know what to do with. We donate to local charities what we can not resell in the store.

What is the biggest success Kidz Head 2 Toe has had?

Our grand opening event on March 19th 2011.

What is your favorite part of running your business?

Meeting all of the parents and grandparents in the neighborhood that shop in the store. Meeting their children and grandchildren. I love watching the kids have a great time in our children’s play area. Sometimes they don’t want to leave.

What are the biggest challenges you face?

Advertising. Making sure we have what customers are looking for. We have a waiting list of 10 people right now looking for strollers.

What unique talents do you bring to Kidz Head 2 Toe?

I left Corporate America after 15 years to start this business. I have an MBA from Pepperdine University and a corporate background in Human Resources Management and Finance. My partner is my Mom who is a retired public school librarian, she has worked with children all her life and has 3 grown children. She was also a retail manager for 15 years before working with the LAUSD.

How is Kidz Head 2 Toe involved with the community?

I am a member of the Long Beach Chamber of Commerce. I am also working with the 5th and 7th district councilpeople to become more active with Long Beach.

Do you have any future plans for Kidz Head 2 Toe?

In the next 3 months we will be offering infant massage classes, handwriting class for pre-school through 2nd grade, baby yoga and lactation classes for new moms. We’d also like to grow the business and open a second location in the South Bay.

What is the best advice that you received and who did it come from?

I have a couple of personal mentors that have always supported me in every big life decision that I have made in the last 15 years.

Kidz Head 2 Toe Details:

Address: 5467 E Carson Street

Phone Number: 562-627-5438

Website: www.kidzhead2toe.com

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