Last chance to give input on Downtown Retail Visioning Project

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The Downtown Long Beach Associates (DLBA), in partnership with the Long Beach Redevelopment Agency, will hold the last of three community workshops for the Downtown Long Beach Retail Visioning Project on Thursday, March 4 from 6:00 p.m. to 8:00 p.m. at the First Congregational Church, 241 Cedar Avenue.

Attendees at the last two meetings have provided valuable feedback on the Retail Visioning process, worked in breakout groups to prioritize community concerns and goals and helped draft specific steps to achieve the new vision. On March 4, the final community meeting will be a culmination of the process so far and the last chance for participants to provide their thoughts on this portion of the project. The Revisioning draft vision statement for the downtown area reads:

It is 2015, and Downtown Long Beach is riding a wave of accelerating urban renewal through progressive investments that positions it as an international trading post that smartly blends metropolitan style with bohemian sensibility. Arts, culture and entertainment are the backbone of the city’s vibrancy. A new attention to the design of the public realm encourages all streets to strike a balance between the car, pedestrian, and bicycle. Downtown’s authenticity stands out amongst west coast communities – its buildings, both historic and modern, convey permanence and intention while its people offer a sense of charm and approachability.

This safe and clean Downtown neighborhood continues to grow, and families, couples, and singles with higher spending power are pushing and expanding the boundaries of the retail market. Residents of Long Beach, its neighboring cities, and visitors from afar are flocking to the Waterfront, the East Village, and Downtown’s central core – Pine Avenue, the Promenade, and Long Beach Boulevard. The presence of students, out of town visitors, and an expanded creative workforce are filling Downtown shops, restaurants, and sidewalks.

By featuring a product mix with a multicultural appeal, many of the new retail offerings effectively reinforce Long Beach’s reputation as an international city and complement its strong cultural events and attractions. The market has struck a harmonic balance between independent and national businesses, and Downtown residents of all backgrounds are able to fill most of their everyday needs without leaving their neighborhood. With its blending of eclectic shops, boutiques, entertainment, nightlife, and dining uses, Downtown offers a unique tapestry of experiences that are distinctly Long Beach.

The DLBA will present the finalized vision and correlating strategies to the public at the last workshop on March 4 from 6:00 p.m. to 8:00 p.m. at First Congregational Church.

The retail plan and strategy will only be as successful as the community makes it.  Residents, neighborhood associations, and local businesses are encouraged to attend so that the plan can be a true reflection of the needs of the community.

To learn more about the Downtown Long Beach Retail Visioning Project, and read materials from the previous two meetings, visit

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