Nominations and Participants Sought For Third Annual Latin American Parade and Festival

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The Third Annual Latin American Parade and Festival returns to Downtown Long Beach on Saturday, September 10, 2011, and is seeking vendors, performers and parade participants, as well as nominations for Grand Marshal and Community Marshals in an announcement made today by Downtown Long Beach Associates (DLBA) President and CEO Kraig Kojian.

The DLBA, which produces and sponsors this free event in partnership with the office of Councilmember Dr. Robert Garcia (First District), has begun accepting applications from individuals, community groups and vendors interested in participating in the event. The Latin American Parade and Festival’s planning committee is also soliciting nominations from individuals and organizations that know of hard-working, dedicated citizens who have had a positive impact on the Latin American community to be honored as the Grand Marshal, or as one of two Community Marshals.

“The Latin American Parade and Festival has become one of the most anticipated cultural celebrations in Downtown Long Beach,” said Garcia. “We invite all community members to come out and enjoy live music, art and delicious cuisine from more than a dozen Latin American countries.”

The Grand Marshal will be a person of Latin American descent who currently serves or has served in a leadership role and who has affected positive change within the community. Community Marshals will be individuals who serve in supporting roles, and whose dedication and hard work have had a significant impact on the Latin American community. Nomination forms can be downloaded at and are due to the DLBA on or before August 5, 2011.

“This event is an incredible way to honor hard-working and dedicated members of the community, while celebrating the diversity of the Latin American culture in a fun and festive environment,” said DLBA Board Member and Event Chairperson Hilda Sanchez. “We look forward to another extraordinary event this year and for many years to come.”

Vendors, performers, entertainers, artists and parade participants who are interested in taking part in this event are encouraged to submit their applications, which can be downloaded at on or before August 17, 2011. The organization is also seeking corporate sponsors and is offering promotional packages ranging from $1,000 to $10,000.

Last year, the event drew more than 5,000 attendees to Downtown Long Beach and featured 50 parade entries and more than vendors.

The Third Annual Latin American Parade and Festival will begin at 3 p.m. on Pine Avenue and 6th Street with more than 60 entries representing Latin American culture, including marching bands, floats, community organizations and dance performers. The parade route will end at The Promenade and 4th Street where the festival, which concludes at 9 p.m., will feature live music, dance lessons, performance groups, delicious authentic Latin American cuisine and a children’s activity area.

About DLBA: The Downtown Long Beach Associates is a non-profit organization operating on behalf of the property owners and tenants of the Business Improvement District. It is dedicated to the management, marketing, security, maintenance, advocacy, and economic and community development of the assessment districts in cooperation with the City of Long Beach and the private sector.  For additional information, please see

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