Latin American Parade and Festival seeks vendors, performers, artists

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latin-america-festival vendor applicationsThe 2nd Annual Latin American Parade & Festival will return to Downtown Long Beach on Saturday, September 25 and is seeking vendors, performers, artists and parade participants, it was announced today by Kraig Kojian, President and Chief Executive Officer of the Downtown Long Beach Associates, which sponsors and produces the event.

In partnership with the Museum of Latin American Art (MoLAA) and the offices off Council members Robert Garcia (First District) and Suja Lowenthal (Second District), the DLBA plans to double the size of this year’s festival with more parade participants and a festival area that will cover two city blocks.

“This event offers a fun and festive atmosphere for all to learn about and experience the best of Latin American culture,” said DLBA Board member and Event Chairperson, Hilda Sanchez. “Last year’s event was incredible and we look forward to working with our partners to expand and build upon that success.”

The 2nd Annual Latin American Parade will begin at 1pm at 6th & Pine with more than 60 entries representing Latin American culture, including marching bands, floats, community organizations and dance performers. The parade route will end in the East Village Arts District at 1st & Elm where the festival will feature live music, dance lessons and performance groups, a children’s activity area and delicious cuisine.

“Long Beach is one of the most diverse cities in Southern California and this is a great opportunity for us to reach out to the Latin American community and to highlight one of the most significant cultural assets in the U.S., which is right here in our own back yard – the Museum of Latin American Art,” said Robert Garcia, Long Beach City Council member representing the First District.

The inaugural Latin American Parade & Festival in 2009 drew more than 5,000 attendees and featured 50 parade entries and more than 30 vendors.

Apply for the Latin American Parade & Festival

The DLBA is now accepting applications from vendors, performers, artists and parade participants. Applications can be downloaded online at The organization is also seeking corporate sponsors and is offering promotional packages ranging from $1,000 to $10,000.

For more information about the Latin American Parade & Festival, visit or call (562) 436-4259.

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