Latin American Parade and Festival spices up Downtown Saturday

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latin-america-parade-long-beachThe first-ever Latin American Parade & Festival in Downtown Long Beach is set to take place this Saturday, September 12 and the Downtown Long Beach Associates (DLBA) announced today that both the performer and vendor spaces for the parade and festival have sold out and that one dozen performers have been chosen to participate in the festival.

The parade, which steps off at 3:00 p.m. on Pine Avenue at 6th Street, will feature more than 30 entries including floats, musical groups and community organizations.  The parade will turn east on Broadway heading toward the East Village Arts District, ending at the intersection of 1st Street and Elm Avenue where the festival will get underway at 4:00 p.m.

The parade is expected draw thousands of people to Pine Avenue and will celebrate all Latino cultures and countries including Brazil, Cuba, México, Perú, Puerto Rico and just to name a few.

“I have been working to bring this event to Long Beach long before I was elected to the City Council,” said Councilmember Garcia. “The vision from the start was not only to celebrate our rich Latin-American culture, but to serve as an economic boom to Downtown restaurants and businesses.”

The festival will feature art displays and workshops, a children’s area, dance performances and lessons and delicious authentic Latin American cuisine. More than a dozen performers will entertain the crowd until 10 p.m., including Aztec Dancers, Latin American Folk Music and Hip Hop, Ballet Folklorico groups and more.

The DLBA and the office of Council member Robert Garcia announced in August plans to host the parade and festival and invited members of the community interested in participating to submit applications.

“The response to this event has been nothing short of spectacular,” said DLBA President and Chief Executive Officer, Kraig Kojian. “Since announcing our search for participants we’ve been inundated with inquiries and applications from entertainers, dancers, musicians and vendors interested in being a part of the inaugural celebration. The most difficult challenge has been trying to incorporate as many of the interested parties as possible into the line-up.”

Entertainment schedule for the Latin American Parade & Festival

Main Stage:

  • 4:00 p.m. Welcome, Introductions
  • 4:30 p.m. Danzas Aztecas
  • 5:00 p.m. Musikitos – Latin American Folk Music
  • 5:30 p.m. Ballet Folklorico Viva Panama
  • 6:00 p.m. Afro-Samba Dance
  • 6:10 p.m. El Presidente – Latin Hip Hop
  • 6:30 p.m. Banda de Guerra Mexico
  • 7:00 p.m. La Flor De Cachavilla – Mexican Ranchero
  • 7:30 p.m. Jose Grijalva – Spanish Language Poetry
  • 8:00 p.m. Ballet Folklorico Maria
  • 8:30 p.m. Carlos – The Tribute (Santana Tribute Band)

Festival Area:

  • 4-10:00 p.m. Salsa Music and Dance Lessons Hosted by MoLAA
  • 4:30, 5:30, 6:30, 7:30 p.m. Latin Dance/Fitness Demonstrations
  • 8-10:00 p.m. Kareoke Hosted by La Cieba Restaurant

Children’s Area (EV Arts Park):

  • 4:00 p.m. Rory Seldon – Intercessions Band
  • 5:00 p.m. Folklorico Del Mar & Flamenco Fiesta
  • 5:30 p.m. Rory Seldon – Intercessions Band

Sponsorship support for the event has been pledged by the DLBA, Long Beach Airport, Molina Healthcare, the Port of Long Beach, The Kemp Group, Long Beach Yellow Cab, LA County Supervisor Don Knabe, the Downtown and Uptown Gazettes and Minuteman Press.

The Inaugural Latin American Parade and Festival is being produced and sponsored by the DLBA in conjunction with the offices of Council members Robert Garcia, Suja Lowenthal, Tonya Reyes-Uranga and the Museum of Latin American Art (MoLAA).

For more information about the DLBA and/or events happening in Downtown, please visit or call (562) 436-4259.

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