Layoff Aversion Survey Will Assess Economic Health of Local Businesses

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The Downtown Long Beach Associates (DLBA) and Long Beach Small Business Development Center (SBDC) based at Long Beach City College are partnering to gain a better picture of the economic climate in Downtown Long Beach businesses and beyond. A Layoff Aversion Survey will be distributed to businesses in Long Beach, Lomita, Signal Hill and Torrance with the goal of assessing economic health of local businesses and preventing job loss.

“With the data from the Layoff Aversion survey, the DLBA will gain more insight of the economic landscape in Downtown Long Beach,” shared DLBA President & CEO Kraig Kojian. “We look forward to continue to build on the momentum of doing business in Downtown Long Beach while helping our existing businesses thrive and expand.” 

With funding from Pacific Gateway and the City of Long Beach, SBDC and DLBA will reach out to more than 20,000 businesses to determine local trends and to identify specific needs for individual businesses. The SBDC helps small business owners succeed with low-cost training and no-cost one-on-one advising from experienced entrepreneurs and industry experts while DLBA provides complimentary services to businesses within Downtown, including assistance with City permits, site selection, grand opening support, and more. By partnering on this survey, the two entities are able to glean more detail regarding local economic trends and better serve their stakeholders with programing.

The survey is made possible through a generous grant from Pacific Gateway and the City of Long Beach. Mike Daniel, Director of the Long Beach SBDC, explains “We are extremely grateful to our funding partners, who are providing the resources to make this survey possible. Having a comprehensive understanding of the opportunities and challenges facing our clients is critical to our mission, and this survey will help to solve that puzzle.”

The Layoff Aversion Survey will be distributed to business owners via email and mail beginning on Wednesday, August 20. For more information about the SBDC, visit or call (562) 938-5100. For more information about the DLBA, please visit or call (562) 436-4259.

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