Success of LB Facebook page shows how cities and citizens get social

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City of Long Beach Facebook fansThe City of Long Beach main Facebook Page reached a significant milestone last week when the 10,000th person “liked” the page.

“The City of Long Beach actively engages with thousands of residents through social media,” said Mayor Bob Foster.  “I encourage other residents to ‘like’ the City’s Facebook page and discover how they can better connect with their local government.”

The Long Beach Facebook page has the second highest number of Fans among the 25 largest cities in California with a citywide Facebook page. 

Two years ago, the City of Long Beach realigned its communications efforts to be more proactive, innovative, and connect with as many residents as possible. The result is a vibrant Facebook page (and Twitter and YouTube accounts), developed under the philosophy of “doing more with less.”

Since then, the number of people who like the City’s Facebook page has nearly doubled. And in the past year, the number of people who interact with the City’s page – either by liking, sharing or commenting on posts – has increased by more than 200 percent.

The City’s Facebook content includes upcoming events; interesting facts, trivia and quizzes about Long Beach; historic photos; video iClips produced by LBTV; traffic and public safety alerts; and a variety of news and information for the community.

Using technology to be more efficient enhances public service and helps make Long Beach City Hall more accessible and responsive to the community. This underscores how important communication, transparency and civic engagement are for the City Council and the entire community.

In November 2011, the City of Long Beach was named a Top-10 Digital City, by the Center for Digital Government and Government Technology, whose national survey spotlights municipalities that best demonstrate how information and communication technology are used to enhance public service.

And in April 2012, the City of Long Beach was named a Top 10 “Best Social Media City” by the University of Illinois at Chicago, which analyzed city governments’ use of social media.

Like the City’s Facebook page at www.facebook.com/CityofLongBeachCA, and see firsthand how the Facebook page continues to grow and evolve.

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