LB Joins First 5 LA in Campaign to Educate Parents
2013-02-14 · By Editor
Long Beach is one of nine cities in Los Angeles county who have joined a campaign with First 5 LA that will educate parents on the importance of child care during early development.
First 5 LA has launched “Quality Child Care Lasts a Lifetime,” a campaign aimed at informing parents about the life-long benefits of quality early care and education and tips to help them make informed decisions. The campaign consists of English and Spanish radio, print, cable, Transit TV, and out of home ads, collateral materials, a website, and a comprehensive outreach effort in over 15 communities throughout the region.
Ninety percent of a child’s brain is developed by the age of five. These early years are critical to the development of how a child thinks, feels, acts, and interacts with others. President Barack Obama in his recent State of the Union address affirmed that “study after study shows that the sooner a child begins learning, the better he or she does down the road,” highlighting the important role quality early care and education plays in shaping a child’s future.
Research shows that children who receive quality child care show more advanced language skills, do better in school, have fewer behavioral problems, and develop better social skills. Ultimately, they are more likely to graduate from high school and succeed in their academic careers.
According to First 5 LA, however, many parents are not aware the first 5 years of their child’s life may determine the level of success they will reach as adults. The agency, through its “Quality Child Care Lasts a Lifetime” campaign, wants to encourage those organizations that work directly with parents, to help deliver this important message.
The following community partners who have agreed to help distribute, promote and post campaign materials through their networks include the City of Azusa, City of Baldwin Park, City of Carson, City of Inglewood, City of Lancaster, City of Long Beach, City of Montebello, City of Norwalk, City of Paramount, and the Los Angeles Public Library.
To learn more about the Quality Child Care Lasts a Lifetime campaign, visit First 5 LA’s website for parents, http://www.ReadySetGrowLA.org