Nominations and Participants Sought For Fourth Annual Latin American Parade and Festival

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latin-american-parade grand marshall nominationsThe Fourth Annual Latin American Parade and Festival returns to Downtown Long Beach on Saturday, September 8, and its Planning Committee is seeking vendors, performers and parade participants, as well as nominations for Grand Marshal and Community Marshals in an announcement made today by Downtown Long Beach Associates (DLBA) President and CEO Kraig Kojian.

The DLBA, which produces and sponsors this free event in partnership with the office of Vice Mayor and First District Councilmember Dr. Robert Garcia, has begun accepting applications from individuals, community groups and vendors interested in participating in the event. The Latin American Parade and Festival’s Planning Committee is also soliciting nominations for Grand Marshal and Community Marshals. Individuals and organizations can submit names of hard-working, dedicated citizens who have had a positive impact on the Latin American community to be honored.

“One of the most anticipated cultural celebrations in Downtown Long Beach, the Latin American Parade and Festival is a great way to honor hard-working and dedicated community members,” said Garcia.

The Grand Marshal will be a person of Latin American descent who currently serves, or has served in a leadership role, and who has affected positive change within the community. Community Marshals will be individuals who serve in supporting roles, and whose dedication and hard work have had a significant impact on the Latin American community. Nomination forms are available for download at and are due to the DLBA by 5 p.m. on August 3.

“Latin American Parade and Festival is a great way for residents and visitors to enjoy live music, art and delicious cuisine while learning about the Latin American culture,” said DLBA Board Member and Event Chairperson Hilda Sanchez. “We look forward to another extraordinary event this year.”

Vendors, performers, entertainers, artists and parade participants who are interested in taking part in this event are encouraged to submit their applications, which are available for download at on or before August 13. The DLBA is also seeking corporate and community sponsors and is offering promotional packages ranging from $2,000 to $10,000.

Last year, the event drew more than 5,000 attendees to Downtown Long Beach and featured 50 parade entries and more than 30 vendors.

The Fourth Annual Latin American Parade and Festival will begin at 3 p.m. on Pine Avenue and 6th Street with more than 50 entries representing Latin American culture, including marching bands, floats, community organizations and dance performers. The parade route will end at The Promenade and 4th Street where the festival, which concludes at 9:00 p.m., will feature live music, dance lessons, performance groups, delicious authentic Latin American cuisine and a children’s activity area.

About DLBA: The Downtown Long Beach Associates is a non-profit organization operating on behalf of the property owners and tenants of the Business Improvement District. It is dedicated to the management, marketing, security, maintenance, advocacy, and economic and community development of the assessment districts in cooperation with the City of Long Beach and the private sector.  For additional information, please see

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