LA Pop Culture Author/Photographer Robert Landau Showcases Rock ‘N’ Roll Billboards of the Sunset Strip at Retro Row Reception

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LA Pop Culture Author/Photographer Robert Landau Showcases New coffee table book Rock ‘N’ Roll Billboards of the Sunset Strip at Retro Row Reception, Saturday November 10, 2012 at inretrospect.

In Rock ‘n’ Roll Billboards of the Sunset Strip, author/photographer Robert Landau showcases the definitive signs of a special time, a time when rock was the most important music ever recorded, and when youth, politics, and art merged to turn counterculture into mainstream culture. Inspired by the hand-painted billboards appearing in his Hollywood neighborhood in the late 1960’s, Robert Landau grabbed his camera and began shooting, a kid destined to be a professional photographer. Decades later, Landau rediscovered his Kodachromes and set out to document the history of this unique art form.

Join Landau at inretrospect [2122 E. 4th; 562-434-6600;], Saturday November 10, 2012 at 7pm for an in-store book signing and multimedia presentation highlighting images from the book and some of the inside stories behind them, the artists and the billboards. A wine and cheese reception will follow the presentation, with a DJ spinning some of the classic vinyl showcased in the book.

About The Book
A must for every rock lover, art historian, Pop-Art aficionado, design fan, and socio-culture freak, Rock ‘n’ Roll Billboards of the Sunset Strip is a bound museum of the unforgettable era’s best artwork, a gallery that shows the local and international influence on what was happening there, on the Sunset Strip. The billboards themselves are a collaborative art form, dreamed up and brought to life at the hands of photographers, illustrators, painters, art directors, producers, designers, and of course, the musicians themselves. From that earliest Doors billboard – a hand-painted testament of what was to come—to the artwork created by Hollywood and London’s top graphic designers, Rock ‘n’ Roll Billboards of the Sunset Strip has it all. See the most iconic bands of the British Invasion strut their style above the Strip; the Beatles crossing Abbey Road, Procol Harum’s hallucinogenic posters, and the progression of the Pink Floyd wall. Witness the transformative arc as rock ‘n’ roll made its own statement, how John and Yoko, George, Ringo, and Paul ventured into individual stardom, and how the Stone’s billboard was so misogynistic that it had to go—but not before it made international headlines.

Photographer ROBERT LANDAU was born and raised in Los Angeles and has spent the better part of his life documenting various aspects of his native city. Beginning with the Sunset Strip billboards in the Seventies, Landau has compiled a vast archive of images depicting the unique characteristics of L.A.’s urban landscape and reflecting the city’s offbeat character. Rock ’n’ Roll Billboards of the Sunset Strip marks Landau’s fifth book; previous works include Outrageous L.A. (1984) and Hollywood Poolside (1997).

About inretrospect
Located in an historic art deco building on Long Beach’s Retro Row, inretrospect is Greater L.A.’s favorite destination for furniture, art, housewares, clothing, music, books, and objects of coolness — from mid-century to here and now. Our 4,000 square foot space showcases finds from the best of Southern California’s retro-era collectors and curators in a sleek, contemporary setting. inretrospect exists to surprise and delight you with items you won’t find anyplace else, at prices to fit every budget. We like to call the experience “vintageware with contemporary flair”. Stop in, explore, and let us know if you agree.

About 4th Street
Dubbed “Retro Row,” 4th Street is where the vibrancy and creative spirit of Long Beach lives! Stretching between Cherry and Junipero, the district is home to an exciting group of 40+ independent merchants. Kitchy and hip and always hospitable, 4th Street features vintage & contemporary clothing, furniture & accessories, art, antiques & collectibles, books, roller skates & skate boards as well as a locally owned restaurants, coffee shops and wine bars. We also boast salon and health & fitness services, too. Adding to the retro vibe of the street is the restored 1920’s Art Theatre, which hosts a mix of first-run and art films, live concerts & comedy and other unique events. 4th Street is one of the few designated bike-friendly business districts in the city and has been featured in the pages of the New York Times as well as New York, Sunset, This Old House, and Los Angeles magazines.

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