Shop Small in the 5th: Schipske Urges Residents to Support Small Business Saturday, November 24

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Councilwoman Gerrie Schipske

Councilwoman Gerrie Schipske is encouraging 5th District residents to support their local businesses on Saturday, November 24th, this year’s Small Business Saturday. The Saturday following Thanksgiving and before Cyber Monday has become a shopping day dedicated to supporting small businesses nationwide.

Councilwoman Schipske encourages residents in the 5th District – and throughout Long Beach – to visit the small business corridors in the district, including the businesses on Norse Way at Lakewood Blvd. and Carson Street, the Parkview Village Shops at Bellflower Blvd. and Carson Street, and the businesses that make up the East Spring Street Business Association (ESSBA) on Spring Street from Studebaker Road to Lakewood Blvd.

Councilwoman Schipske explained why she supports the initiative, “In these tough economic times, it’s important that we help our neighbors succeed. Small business is the lifeblood of our community, and Small Business Saturday is a day for everyone, from the business owners who create jobs to the customers who buy locally. Purchasing from our local small businesses helps invigorate the economy and keep our community thriving.”

Small Business Saturday® began in 2010 when American Express founded the concept to help small businesses get more exposure during one of the biggest shopping weekends of the year. Now, in its third year, Small Business Saturday is expected to top the 100 million shoppers who participated in 2011. American Express is offering free and easy-to-use tools to help small businesses get the most out of the day and tools for consumers to show their support.

How to Rally Long Beach
From posting a logo on your blog and signage around town, to hosting and collaborating on events with your neighbors, below are some valuable tools you can use to help get everyone involved in Small Business Saturday®.

Businesses can download free marketing materials here.

Businesses could be eligible for free online advertising.

Consumers and businesses can help spread the word and rally Long Beach.

For more information, call the office of Councilwoman Gerrie Schipske at 562-570-6932 or email


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