Share Our Streets; Educating Motorists, Bicyclists and Pedestrians
2012-12-19 · By Editor
A comprehensive safety outreach campaign encouraging motorists and bicyclists to “Share Our Streets” is under way throughout Long Beach and on the Web. The campaign’s critical safety message is that most bicycle-related accidents could be prevented if bicyclists and motorists would follow five safe-riding and driving practices.
“The goal of the Share Our Streets campaign is to educate motorists, bicyclists and pedestrians the rules of the road and encourage everyone to behave safely and predictably,” Mayor Bob Foster said. “It is especially important for bicyclists to be visible when riding with traffic, and for motorists to use extra caution when approaching driveways and making turns at intersections.”
The campaign features a wide variety of multimedia and outdoor components, including street banners; advertisements in local publications; public transit posters; Public Safety Announcements (PSA) in movie theaters; and a new website.
The five violations responsible for more than 80 percent of bicycle-related accidents since 2002 are:
- Bicyclist riding on the wrong side of the road against oncoming traffic;
- Bicyclist making an unpredictable and hazardous move (e.g., darting in front of a moving vehicle);
- Bicyclist running a stop light or stop sign;
- Motorist running a stop light or stop sign; or
- Motorist making a right or left turn in front of a moving bicycle.
“The data shows that the two most common types of incidents are bicyclists riding on the wrong side of the road, and automobiles making turns without being aware of bicyclists,” said Allan Crawford, Bike Coordinator, City of Long Beach. “The Share Our Streets campaign aims to help bicyclists better understand how they play a vital role in their own safety and to remind motorists to stay alert for the growing number of bicyclists who have the same right rights and responsibilities on Long Beach streets as motorists”.
Local organizations, businesses and schools can find a Share Our Streets “SOS” Toolkit at www.bikelongbeach.org/sos-safety, with downloadable materials and order forms to request free safety education materials and bicycle racks. Bicycle and pedestrian training “rodeos” can be scheduled by clicking on “Classes and Workshops.” The website also features safety instruction and information about “know your neighborhood” bike tours. Community contributions to the site’s events calendar, links pages and blog are welcome.
Share Our Streets is made possible by a grant from Metro with in-kind support from Long Beach Transit.
Long Beach is nationally recognized as a silver-level Bicycle Friendly Community by the League of American Bicyclists, and is ranked as a top-20 Bike-Friendly City by Bicycling magazine. Bike Long Beach is a program of the Long Beach Public Works Department.
For more information, e-mail Allan.Crawford@longbeach.gov or call 562.570.6618.