Sock-It-To-Em Campaign Gathers More Than 3,300 Socks for LB Homeless

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Sock It To Em collects more than 3300 socks

Sock It To Em collects more than 3300 socks for homeless in Long Beach.

After a visit with some Long Beach homeless men and women at local hotels and at a few tent encampments along the LA River on January 20, Justin Rudd set a goal to collect 1,000 brand-new pairs of socks to warm the wet feet of adults and youth on that rainy, cold weekend.

He called the campaign “Sock-It-To-‘Em” and quickly spread the plea via Facebook and email. The 10-day campaign ended on Tuesday, and had collected  3,309 pairs — with a few more pairs still expected! 

About half of the socks have already been delivered to the mental health “Village” in downtown Long Beach, an organization that serves hundreds of homeless adults.  Other socks were distributed by Rudd and other volunteers last Sat. to homeless men along the LA River and 710 Freeway.  And, socks have been distributed at the cold weather shelter operated by the Long Beach Rescue Mission.

The collection was also asking for AAA and AA batteries, hardback novels, personal wipes, bar soap, hygiene items, toothbrushes and toothpaste, large black trash bags, and underwear to distribute during outreach efforts to help homeless adults and youth.

Rudd’s nonprofit Community Action Team (CAT) will also be hosting a Valentine’s Day party at the MHA Village on Feb. 14 with refreshments, contests, craft activities, and a photo booth.  Door prizes and parting gifts will include CAT event t-shirts and some of the items collected during the Sock-It-To-‘Em campaign.

Paypal donations for this project are still being accepted this week to To learn more about the 40+ events and projects hosted by the CAT, visit  And, join the Sock-It-To-‘Em fan page on Facebook.

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