Spotlight on crustic
2012-08-13 · By Editor
EverythingLongBeach recently spoke with Madelaine Ambrus, Founder / Owner of crustic, via email. They talked about inspirations, challenges and what’s it’s like delivering bread to homes and businesses in Long Beach.
How long have you been in business?
Describe your business:
crustic is an artisan bread club located in Long Beach. We bake in a commercial kitchen and deliver directly to our customers. Our breads are made with organic, sustainable, and local ingredients.
Bread lovers sign up for a 3-month bread subscription online at our website. Each delivery of bread is two loaves, one of which you choose from our basic breads, and the other is a specialty bread of the month, made with seasonal ingredients. For every bread club member, we donate one loaf of bread to a local homeless shelter.
Why did you start crustic?
I absolutely love bread, and am passionate about sharing good bread with others. Furthermore, I think that it is crucial for there to be more transparency in business these days, with companies responding to the needs of their clients. My goal is to make delicious bread made with the highest quality ingredients easily accessible to residents of the Long Beach, Los Angeles, and Northern Orange County area.
What makes crustic stand out?
Besides the fact that we are a bread club (as far as we know, the only one of its kind in Southern California), we also use only the highest quality organic, sustainable, and local ingredients. We’ve been told that our artisan breads are super-delicious: our monthly specialty breads are brand-new creations, designed and crafted to delight our customers (apricot sage bread, basil & pine nut bread, etc.). Lastly, we offer the convenience of delivery directly to you!
What is the biggest success crustic has had?
We just learned that we will be one of the Williams-Sonoma of South Coast Plaza’s debut artisan vendors in their monthly Artisans’ Market! On September 9th from 12pm – 4 pm, we will join 5 – 7 other artisan companies in the Williams-Sonoma store to retail our products. We are very excited about this new development!
What is your favorite part of running your business?
I love that I learn something new every day, and that there is so much variety in keeping crustic running smoothly and in growing our customer base. I love every day of work when I’m working to benefit crustic.
What are the biggest challenges you face?
It is easy to become complacent when it comes to bread, as it is such an everyday staple in most people’s lives. Convincing potential customers to allot perhaps slightly more than they are used to for high quality, healthy bread, AND asking them to pay for 3 months of it up front has been slightly challenging.
What unique talents do you bring to crustic?
I graduated with a business degree from the University of Notre Dame in 2010, taught English in South Korea for one year, and returned to the States and started up crustic.
How is crustic involved with the community?
I grew up in Long Beach: I attended grade school here and then was very involved at Wilson HIgh School. Leaving Long Beach for university and afterwards has only reinforced what a wonderful community it is, and how much I love it.
Do you have any future plans for crustic?
I plan on growing and expanding crustic, so that more people have access to delicious bread on a regular basis.
What is the best advice that you received and who did it come from?
No one piece of advice comes to mind as superior to the others; I am lucky enough to have many mentors and supporters, all of whom provide me with wonderful insights every day.
Address: (delivery service)
Phone Number: 888-875-1562