Summer Music Series in Downtown Long Beach Revamped
2009-06-04 · By Editor
Justin Hectus, co-founder of Schooled In Song, and Rand Foster, owner of popular local record shop Fingerprints, have been invited by the Downtown Long Beach Associates and Redevelopment Agency to coordinate Long Beach’s most anticipated music program.
The Downtown Long Beach Associates (DLBA) and the Long Beach Redevelopment Agency (RDA) are joining forces to launch the city’s annual summer music series, which is being rebranded this year as Summer And Music (SAM).
Spanning from June to August, and running the gamut from jazz to funk to pop, this free summer music series will be the first to feature local musicians and a variety of creative curricula designed to draw crowds to the streets and businesses of Downtown.
Kraig Kojian, DLBA president and CEO, envisions the concert series as an opportunity to nurture the creative community while simultaneously bolstering Downtown businesses. “This series is a fresh, innovative investment in our Downtown through sponsorship of local artists to fill our streets with music and encourage the entire community to come out and listen, shop, dine, and stay awhile,” Kojian said, and I believe we’ve partnered with a great team to organize it.”
Craig Beck, Executive Director of the Redevelopment Agency, agrees. “Long Beach has such a strong and diverse pool of creative talent, and the RDA is committed to developing and nurturing opportunities to showcase that talent, while promoting Downtown Long Beach as a prime destination for visitors,” stated Beck.
SAM will feature regular outdoor music performances each Friday (evenings at the Waterfront’s Nautical Shell), Saturday (early afternoons during the East Village Farmer’s Market) and Sunday (afternoons near the Pine Avenue and Broadway intersection). Additionally, three mid-sized events will be planned beginning with a mid-afternoon Scooter Fest and free concert on Pine Avenue on June 28th.
The series will culminate on August 29 with a full-day Funk Festival at the intersection of Pine Avenue and Broadway being coordinated by Bobby Easton, 20 year-veteran of the National Funk scene and lifelong Long Beach resident. The event will feature some of the most well-known funk artists in the industry, including a legendary headlining act to be announced at a later date.
Hectus is a long-time supporter of the local music scene and assisted with the programming of last year’s University by the Sea, as well as the New Year’s Eve on Pine event. Foster, whose business motto for 17 years has been to “serve the primarily underserved community of music lovers in the greater Los Angeles area,” has gained the respect of and built lasting relationships with many of Long Beach’s finest musicians.
Fore more information about Summer and Music (SAM) visit downtownlongbeach.org.